I'm Katie McCarthy.
I'm a writer, editor and
content strategist.

About me.
I've been a writer, editor and content strategist for 13 years. I began my career in editorial, and I've written extensively about beauty, health, fashion and food. I also love creating beautiful and engaging content marketing experiences.
What I do.

Editorial

I have seven years of experience editing and managing teams at Where magazine and TotalBeauty.com. I've contributed to Refinery29.com, Byrdie.com, Performances magazine and the Chicago Tribune's Trib magazine.

Branding

I've written and produced content experiences for global lifestyle brands such as Johnson & Johnson, Coty, Target, Estée Lauder Companies and L'Oréal as well as boutique clients in the hospitality, entertainment and fashion industries.

Marketing

I'm also a do-it-all marketing professional for a top education technology provider. Blogging, email marketing, social media strategy, public relations and proposal writing are some of my specialties.